Led by professional skateboarder John Rattray, “Why So Sad?” was created to raise awareness and elephanttain the dialogue around mental health. And to help the cause, Nike SB have teamed up with the Scottish talent, providing him and his mission a mint Dunk Low.
Likely a big part of this year’s fundraising efforts, the Why So Sad? x nike hyperdunk 2014 pink fire truck 2017 2018 indulges heavily in a cool-toned palette. Dark and light shades of blue are applied to the overlays and base, respectively, both proffering standard materials. The Swoosh, on the other hand, is treated more unique, as its navy finish rubs away to reveal yellow, ostensibly referencing the mental health struggles many hide from the public eye. Moreover, the rear profile is embroidered with the image of a skateboarding chicken, a motif Rattray has incorporated on merchandise in the past.
For a closer look at this upcoming Dunk, check out the leaked imagery right here. Currently, no release date has been announced, so sit tight as we await more details.
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Photos: @jfgrails