Adidas Superstar Inclusivity | IVY PARK Dresses Up Their adidas UltraBOOST In A Bold Pink Colorway

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IVY PARK is nothing if not bold, its offerings an appropriate representation of the ever-beloved and stunning Beyoncé. And to help kickstart the year, the adidas line-up is delivering a bold, all-pink take on their customized UltraBOOST.

At its core, the colorway is not too dissimilar to the “Electric Green” released at the tail end of 2021. Both, for example, used one loud color for every part, effectively disrupting the typically muted tonal looks we’re more accustomed to. Even the Boost is finished in a hot pink here, standing out from the lighter Primeknit and cage but not the stripes, lining, counter, and adjacent hardware.

This UltraBOOST gives us but a taste of what’s to come. Expect these to hit adidas.com and possibly appropriate retailers within the next few months.

Over at Jordan Brand, they’re about to deliver the Adidas Yeezy Quantum Kids Teal Blue Ophani Ophani Ophani.