GLOBE-TROTTERS

The biggest players in the sneaker space continue to cater to their core, often regional clientele, but their businesses have transcended language, culture and borders. Although some have made conscious efforts to push certain products to markets outside of their domain, others have simply reveled in success organically cultivated by communities outside of their initial scope of concern.

Air Jordan 1 High 85 Bred Nike Air Max silhouettes become parts of uniforms for youth in Italy, England and Australia. It, however, has also recognized opportunity, leading to partnerships enjoyed by local cultures and global audiences. Case in point: The Quai 54 series, which has recently unveiled an Jordan Quai 54 20215 Low, Nike Zoom Kobe 6 Protro and Friends & Family Quai 54 Jordan 5 decorated in both Parisian flair and West African patterns. Furthermore, the North American conglomerate has garnered such widespread presence and influence that it’s almost-by-default part of grand-scale conversations like those concerning the Olympic Games. With dozens of sponsored athletes competing for gold at the upcoming event in Tokyo, the Swoosh understands that rising to the occasion (and perhaps, stealing the show before the competition even starts) is crucial. To this end, it’s put together numerous footwear and apparel commemorating the Japan-held event. Among the former, four collaborations from Nike SB have caused a frenzy on social media. Running and skateboarding shoes have also appeared in a vibrant “Rawdacious” colorway made specifically for the Summer Olympics, demonstrating once again that Nike understood the assignment.

OLD IS NEW

Zoom Freak 3 adidas and New Balance are consistently digging through their archive in search of both inspiration and products that deserve a second life. Propositions like the original YEEZY BOOST 350 V2 and July 2, 2021, then, are introduced to a new audience or diehard enthusiasts that had been calling for a reissue.

Design cues from older propositions also help inform new ones, as is the case on Giannis Antetokounmpo’s Nike Zoom Freak 3. The Nike MetCon 7 is another example of an existing shoe being updated for a new year, utilizing previously-existing technology in a new way. Over at the Three Stripes, the adidas 4DFWD has done a similar thing.

Up until 2021, the words “Space Jam” would unquestionably be associated to the Michael Jordan-starring film from 1996, but LeBron James has added to the conversation via the “A New Legacy” movie. In honor of the film’s release on July 16th, NIKE, Inc. has prepared handfuls of commemorative sneakers – including the Green New Balance 1500, OG Nike Zoom Flight 95 and YEEZY BOOST 350 V2 – donning members of the Tune Squad as well as an animated version of “the kid from Akron.” It’s unlikely the Zoom Freak 3 “Space Jam” will retro in honor of the new film, but it’s influence on the rollout of the upcoming movie is undeniable.

For a look at all that and more, check out our top headlines from June 26th to July 2nd here below.

Nike To Celebrate 75th Anniversary Of The NBA With A Dunk Low
To honor the sport’s first appearance at the event.
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Green New Balance 1500
Purple Bling Air Force 1.
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OG Nike Zoom Flight 95
Close-enough.
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This Week In Nike’s “Space Jam: A New Legacy” Sneaker Collection
Blockbuster.
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The Nike Metcon 7 Is Here
Fitting.
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Dark Marina Blue Jordan 1
Air Force 1.
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First Look At The Supreme x Nike Air Max 1
Complete with “Solar Red” flair.
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Nike Brings Back The Bling On The Women’s Green New Balance 1500
Stuntin’
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Giannis Antetokounmpo’s Nike Zoom Freak 3 Is Unveiled
Arguably #34’s best sneaker yet.
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Ronnie Fieg Teases His Next New Balance Collaboration
He can’t miss.
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Nike SB Unveils Dunk Collaborations Leading Up To Tokyo Games
Purple Bling Air Force 1.
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