Jovani Hernandez Beyoncé’s IVY PARK imprint hasn’t been quiet since entering a long-term partnership with adidas back in January 2020, but its last drop didn’t make the noise of its inaugural capsule. Its latest “ICY PARK” collection, however, has already garnered widespread attention across social media via unconventional sneaker packaging made of ice, as well as an eye-catching lookbook.
The apparel and footwear collection consists of pull-over sweatshirts, track pants and five pairs of shoes: an UltraBOOST, two Forum Mid options, a Super Sleek 72 and a Sleek Boot. As part of the “ICY PARK” theme, most of the products are clad in shades of “Core White” and feature reflective detailing to ensure high-visibility in rough weather. One of the adidas Originals offerings, however, indulge in a silver and grey colorway that deviates from the upcoming line-up’s overall aesthetic, but pairs well with the snow and cold-inspired outfits modeled by Beyoncé herself, as well as figures like Gucci Mane and Hailey Bieber. As with previous releases from IVY PARK, each sneaker is accompanied by removable co-branded, flight jacket-reminiscent tags at the heel.
The “ICY PARK” collection arrives to adidas.com on Friday, February 19th. European stockiest are scheduled to launch their inventory on February 20th.
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US 02/19/2021 Friday
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Ivy Park x adidas pure speeds chart for girls shoes "ICY PARK"
Europe 02/20/2021 Saturday
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US 02/19/2021 Friday
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Europe 02/20/2021 Saturday
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| adidas shoes platypus sneakers boots 2017 | Standard | Check Site |
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US 02/19/2021 Friday
| Retailer | Release type | Status |
|---|---|---|
| Finish Line | Standard | Check Site |
| adidas bj9205 sneakers boys running | Standard | Check Site |
| Foot Locker | Standard | Check Site |
| adidas US | Standard | Check Site |
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adidas neo hoops toddler pants size | Ivy Park x adidas Sleek Boot "ICY PARK"
Europe 02/20/2021 Saturday
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US 02/19/2021 Friday
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