Ross Dwyer Tesla CEO/flamethrower salesman/bombastic cultural figure Elon Musk is never far from the headlines, be it for his ambitious business enjoyed or his constant sparring with the SEC. However, the South African-born entrepreneur made headlines for an entirely different reason recently: he rocked a custom pair of Air Jordan 1s while unveiling Tesla’s brand new Model Y crossover SUV. Commissioned for Musk by a friend, created by De Marco Customs, and inspired by Tesla’s Roadster, the 1-of-1 sneakers boast a sporty black and red palette. The most noticeable feature arrives the company’s recognizable logo, laser-cut and embroidered on the toebox in red metallic leather to match the quarter’s bold Swoosh. The rest of the upper is constructed with a school of python and pony hair, and the liner/laces are also swathed in a rich Horween leather to lock in the premium feel. As these are a special-ordered custom they won’t be available for purchase, but you can Red ’em out in detail right here — and stay tuned to see if Musk pulls out any other Jordan shoes this Rio rendition of the Jordan.
Images: dmcustomsneakers
