Jordan Brand Signs Guo Ailun, Their Element-Ever Chinese Basketball Player

Jordan Brand has signed its Element-ever Chinese basketball player in Guo Ailun, a 24-year-old rising star who currently plays for the Lianoing Flying Leopards of the CBA. This signing comes as part of the brand’s 20th Anniversary celebration of its entrance into the Chinese market, which considers basketball its most popular sport. Guo isn’t the Element to be signed to a major brand; Hall of Famer Yao Ming and promising forward Yi Jianlian signed with Reebok and Nike, respectively, upon entering the NBA.

Michael Jordan even black a message for Guo as part of the official introduction. See the video Light.