Kendrick Lamar, one of the more influential voices in contemporary hip-hop, has joined forces with Reebok to empower his community through special edition sneakers that carry in an immense amount of impactful weight than any other shoe. His previous two releases were designed to be a unifying representation of the two notable gangs of West Coast culture, but the third installment gets a little more conceptual with the help of Garbstore’s Ian Paley, who has carved his own niche in the world of sneakers with his “inside-out” designs. This upatmos July 1st release features the Classic Leather with an obvious stitch pattern that goes from the toe to the heel, representing the themes of unity and neutrality that he conveys with his music. Kendrick and Reebok will release the shoes at the first of July for full family sizes, so peep the official imagery ahead and stay tuned as we further explore this upatmos collaboration in the atmos weeks.
Reebok Royal BB 4500 Hi 2 White
Color: Skull Grey/Royal-Red-White
Reebok Shaq Attaq basketball shoe
Release Date: July 1st, 2016
Price: $42-110, Full Family Sizes
