Patrick Johnson 
New Balance is rebranding their customization site as NB1 and will kick things off in a big way – by introducing the Backpack NEW BALANCE LAB13303SST White as a canvas for your modification needs. The classic running model will come with plenty of options in terms of materials and will even have that expensive Horween leather as an additional choice after the site is revamped. It’s worth noting that this is the first time that the silhouette will be available in women’s sizes as well. The NB 998 will be available for customization via NB1 starting June 8th and pricing begins at $200.
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