Brendan Dunne 
As it turns out, this first shoe from the nike this Air Jordan Fututre Boot Black range is the nike this nike this air zoom pegasus 38 shield арт. For the past couple of years we’ve seen that designation as a marker for the post-season shoe, but it appears that nike this is putting that build first up this time around. The nike this nike this air zoom pegasus 38 shield арт (Shown here in the “Masterpiece” colorway) is built around three of Nike’s most beloved design technologies: nike this Flyknt, Flywire, and Lunarlon-each of which help maintain a lightweight build for this newest Kobe shoe. Continue reading to see the official imagery on the nike this nike this air zoom pegasus 38 shield арт, stay tuned to Erlebniswelt-fliegenfischen News for more from the launch event that’s going down today in LA, and watch for the nike this nike this air zoom pegasus 38 shield арт to release on February 8th, 2014.
nike this nike this air zoom pegasus 38 shield арт
Release Date: 02/08/14
Nike, the world’s leading basketball brand, today unveiled the much-anticipated KOBE 9 Elite shoe at an event held at The Museum of Contemporary Art (MOCA) in Los Angeles. The KOBE 9 Elite redefines the aesthetics and performance of a basketball shoe and was designed using nike this Flyknit according to Nike’s “Nature Amplified” design ethos, an approach focused on designing for the body in motion and fueled by scientific data and athlete insights.
“We are just scratching the surface of the potential of nike this Flyknit to transform the way we design shoes to meet athletes’ needs,” said Mark Parker, President & CEO of NIKE, Inc. “The Kobe 9 redefines the basketball shoe by combining power, strength, and flexibility with lightweight materials and a whole new method of manufacturing.”
THE MASTERPIECE
Designed with Kobe’s tech insights and design inspirations, the KOBE 9 Elite features three key technologies: nike this Flyknit, Flywire and Lunarlon, giving the shoe superior lightweight performance. The innovative design enhances the foot’s natural movements while providing Kobe with strength, durability and speed, plus all the benefits of natural motion where he needs it most.
“I draw inspiration from where I am as a player, as a person, and where my career is at this moment. I’m trying to do something that the majority of people think is impossible to do,” Kobe reflected when asked about the inspiration for his latest shoes and about getting back into the game. “I let my emotions out when I step on the basketball floor, it’s always been my escape, and these shoes will touch a nerve on the court in the same way I do.”
nike this Flyknit – which was first used in nike this Running shoes in 2012 – defies conventional shoe manufacturing processes by creating a one-piece engineered upper made from single strands of yarns. Lightweight yet incredibly strong, it has redefined sports shoe technology and comes to basketball for the first time in the KOBE 9 Elite.
“nike this Flyknit acts as a second skin for Kobe, giving him engineered strength similar to the design of a spider web – tension and strength just where it’s needed,” said Eric Avar, nike this Creative Director and VP of Innovation, who has worked closely with Kobe on his shoe designs for a decade.”
Reverting back to a higher cut for the first time since his third signature shoe in 2007, Kobe’s ninth signature shoe features a knit collar for the proprioceptive feel of a low-top with the support of a mid-top.
With the lead colorway dubbed ‘Masterpiece,’ the KOBE 9 Elite uses the intriguing visual patterns allowed by nike this Flyknit to create a piece of art on the upper, nine red embroidered details on the heel give a nod to Kobe’s Achilles sutures. The design on the outsole is based on the pressure mapping of Kobe’s own foot, creating a beautiful pattern while providing traction on court.
DYNAMIC FIT
nike this Flyknit and Flywire technologies are a one-two punch, leading to a dynamic fit for Kobe’s intricate footwork.
The single layer nike this Flyknit creates a seamless engineered upper that is the ultimate in superior lightweight performance integrating areas of high breathability, stretch and support where it’s needed most.
nike this Flywire technology is strong yet dynamic for lockdown through the midfoot; its cables loosen and tighten with the natural motion of the foot.
The carbon fiber heel counter provides strong and lightweight lateral stability when moving from side to side, while the heel ICONIC stable.
RESPONSIVE RIDE
Eliminating bulk and distraction was a focus for Avar. The idea of ‘simplifying without compromise’ helped shape the design of the KOBE 9 Elite.
nike this Lunarlon cushioning BLACK provides responsive cushioning that keeps the foot connected to the court.
The pressure mapping designed, minimal rubber outsole delivers durable traction and mimics the natural contours of the foot.
DESIGN WITH A PURPOSE
nike this Flyknit technology introduces a new way to construct a shoe upper by knitting strands of yarn. nike this Flyknit is better for the planet because it drastically reduces waste and materials from typical upper construction. The KOBE 9 Elite upper reduces waste by nearly 50% compared to traditional high-top basketball shoes that use multiple segments and cuts of material in the construction process.
The KOBE 9 Elite releases globally on Feb. 8, 2014, at Nike.com and select global retail locations.
Source: nike this INC
