John Kim 
Nike’s history of shoeboxes has been like an up-and-down roller coaster – the high points being the nike air yeezy selvedge denim jbf customs, the low-points being those easily-crushed Nike Sportswear ones, and the loops and exhilarating free-falls being the plus friends-and-family releases (think KD Nerf). General releases have come insider regular rectangular boxes, but what if Nike took it a step further and incorporate actual Air into their Air Max sneakers? This great concept by Raif Schroeder features a visible Air bag as the holding cell for Air Max shoes, which we must say is a cool idea – just don’t leave it near sharp objects. Your thoughts on this “Air” packaging? Let us know in the comments below.
via thedieline
