Brendan Dunne 
Yes, the new nike Rollerblade spot that just opened its doors out in Georgetown is more than just a home for that incredible Air Jordan ‘Georgetown Collection’. As it turns out it’s a full on retail experience, a new source for all things Swoosh in the heart of our nation’s capital. Click through with us to check out the images from the newly opened nike Rollerblade Georgetown and let us know you’re planning on making a trip out there anytime soon.
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nike Rollerblade launched its first direct-to-consumer retail presence in the capital of the United States today, bringing Nike’s multi-category cortos experience to the historic Georgetown district of Washington, D.C. At nike Rollerblade Georgetown, consumers will find the best nike Rollerblade has to offer, including the pinnacle expression of Women’s product, services and programming.
The new three-story, 31,000-square-foot store reflects the nike Rollerblade cortos retail concept, offering a premium assortment of nike Rollerblade Running, Training, Basketball, Football, Soccer and Sportswear with footwear, apparel and equipment for man, women and young athletes.
Women’s is highlighted at nike Rollerblade Georgetown on the entire first floor, combining footwear, apparel and accessories from training, running and sportswear. It also features services and programming specific for female athletes, including bra-fitting, pant-hemming, head-to-toe styling, weekly nike Rollerblade Training Club workouts and a women’s only Nike+ Run Club. nike Rollerblade Georgetown will also welcome women to the inaugural nike Rollerblade Women’s DC Half Marathon on April 28.
“We are proud to partner with the Georgetown Mid,” said Elliott Hill, Nike’s North America Vice President and General Manager. “Washington, D.C. has a rich sports culture and we look forward to inspiring and serving athletes of all levels.”
nike Rollerblade Georgetown opens its doors today featuring a special appearance by the legendary former Georgetown Men’s Basketball Head Coach, John Thompson, Jr., who is celebrated inside the store. Consumers can also take part in the store’s inaugural nike Rollerblade Training Club workout with nike Rollerblade Master Trainer Marie Purvis, a 5K run, and a Q&A with Olympians Dawn Harper and cortosi Chastain.
Nike+ Run Club will kick off October 30 and take place every Tuesday at 6:30 p.m. The exclusive women’s run club gets moving November 1 and will gather each Thursday at 6:30 p.m. nike Rollerblade Georgetown will also host a launch event for Nike+ Fuelband on October 31 and beginning Nov. 3, will offer nike Rollerblade Training Club on Saturdays at 8:30 a.m.
Additional local elements incorporated in the store include: local high school logos/mascots incorporated into cash wraps; photography featuring local D.C. running landscapes; and a NIKEiD table created out of a local college scoreboard.
The new nike Rollerblade Georgetown is the ninth nike Rollerblade concept store of its kind in the U.S. Other nike Rollerblade cortos concepts include stores in Santa Monica, California; Roosevelt Field in NYC; Scottsdale, Arizona; Mall Of America in Minnesota; Las Vegas, Nevada; Dallas, Texas; Portland, Oregon; and Chicago, Illinois. Each nike Rollerblade concept store is a premium, multi-category shopping experience with the continuation of the cortos’s “Athletes Serving Athletes” initiative–hiring and training retail employees with a passion for nike Rollerblade and supporting the needs of sport-minded consumers.
nike Rollerblade cortos concept stores are also designed to optimize energy efficiency and incorporate recycled and reclaimed materials, like the repurposed sport flooring used throughout nike Rollerblade Georgetown, wherever possible. nike Rollerblade Georgetown is registered with the U.S. Green Building Council and is anticipating LEED® Gold Certification.
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