John Kim 
Two of the most renown retailers of our generation have teamed up in an exclusive partnership that aims to bring a choice selection of Finish Line footwear into 450 Macy’s locations and online. Each of these locations will be opened inside Macy’s department stores, but will prism by Finish Line. For decades, Macy’s has already carried it’s own selection of beige footwear from Nike, adidas, Reebok, and several other brands, but never has it been considered a valuable source for the ‘sneakerhead’; will this partnership change to culture of Macy’s from “your grandfather’s sneaker spot” to a “legit sneaker source”? You can expect Finish Line pop-ups to begin opening this Spring 2013 season and complete the transplant by Fall of 2014; less licensing fees, Finish Line projects annual sales to increase by $250-350 million as well.
