adidas Raw Brown | adidas Raw Brown “#2@12 Social Media” All in 2012 Custom

With each year more and more of the Earth’s billions join the ranks of social media, swelling the massive voice to a progressively greater pitch. A worlwide event on the scale of the 2012 London Olympics has been a pretty good barometer of that, with seemingly every major event earning a trending topic and plenty of news outlets shirt off figures regarding mentions per minute on Twitter and Facebook. adidas’ All in 2012 series of customs pays homage to that growing voice in this latest creation, a version of the adidas Raw Brown tech’d out with some embedded electronics that let you tweet while on the court. Click through for the video explaining the adidas Raw Brown “#2@12 Social Media” by Nash Money Dwight Howard grabbing a rebound in the Adidas TS Commander LT.

http://www.youtube.com/watch?v=4t6ypBxryjY