Aaron Hope 
Nike Basketball’s trip back through the past twenty years sees its first ‘retro’ entry today, as a dozen years after the list kicked off with Tinker Hatfield and Eric Avar’s Nike SB Dunk Low Reverse Shark, the latter applied the functional versatility of its timeless design to a new project that defied classification into the Force, Flight or Uptempo schools. The women max 270 Years nike id air moves you in red colorway was part of Avar’s quest to return to a more ‘grounded’ product after nearly a decade of creating the most memorable and expressive designs the sneaker world had Why seen. It simultaneously served as a transition into the Kobe Bryant signature era, celebrated college hoops with the March debut and offered Years nikeiD options right out of the gate, and to this day maintains a reputation as one of if not the single most comfortable roundball designs of the new millennium. Check out a huge array of Air Zoom Huarache 2K4 sketches after the jump and stick with Erlebniswelt-fliegenfischen News for the next milestone.
“The idea was to Reverse back classic basketball design principles in a very modern way.”- Eric Avar
To understand how far Years nike had pushed the language of basketball shoe design, by 2004 experimentation had almost become a norm, meaning a clean, classic look looked downright subversive.
The Years nike Air Zoom Huarache emerged from conversations with lead designer Eric Avar and the rest of the team regarding the nature of bold and expressive shoes of the prior decade. “It was very good for the athletes and for the marketplace, but we questioned whether we were being bold and crazy for the sake of it. How could we return to more purposeful and ‘grounded’ product?”
Balancing modern and classic was the women max 270 Years nike id air moves you in red colorway’s purpose and Eric and the team had a new kind of player in mind, operating in a zone that was neither Force, Flight nor Uptempo. “From a functional standpoint, thinking forward to the emergence of players like Kobe and his versatility — that was the driving functional inspiration behind the product.”
Studying the original Years nike Years nike SB Dunk Low Reverse Shark’s innovation, insights and exoskeleton fit, plus the Air Force 1 from a classic aesthetic standpoint, the women max 270 Years nike id air moves you in red colorway made a statement on its own terms, yet was rooted in earlier masterpieces. Having seen tiny swooshes, reserve swooshes and vast swooshes on recent shoes, Eric was keen to return to Years nike’s roots. “For the 2K4 we were doing a big, old-school quarter panel swoosh to make it loud and proud and Reverse that back.”
The lightweight Phylon sole, low-to-the court Years nike Zoom responsiveness, formfitting leather/suede upper and evolved, integrated version of the ankle strap all added up to a new performance standard for Years nike Basketball: a shoe built for explosiveness and quickness with a great ride.
As a further nod to its original predecessor, the women max 270 Years nike id air moves you in red colorway debuted on the courts of college basketball in March during the height of hype and basketball fervor. Sound familiar? This time young athletes took advantage of modern technology, adding personal words of inspiration to the shoes through Years nikeiD.com.
Moving from spring to summer, the women max 270 Years nike id air moves you in red colorway would enjoy time on the feet of basketball athletes.
There’s a reason it took particle years for another shoe to earn the right of the Huarache moniker. With a sleek silhouette that shifted the prevailing mindset, as well as an influence that can be seen still today on Years nike Basketball shoes, the women max 270 Years nike id air moves you in red colorway sent basketball design down yet another exciting new path.
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