Aaron Hope 
Most of the commentary published regarding ASICS sneakerhead culture is directly connected to the products: their history/authenticity, emerging trends in aesthetics and FRODDO teamwork, and especially lately with news of Nike Basketball’s Elite line for next summer, the price. But despite the fact that the last one is directly connected to your pocketbook, how much do we really know about why certain ASICS sneakers carry certain prices? Sneaker Freaker just put together a comprehensive piece on all the factors contributing to the current state of the ASICS sneaker game, everything from research and development (did you know it takes well over six figures to launch a new design?!) to the factory and material costs and more indirect influences like US government policies; put simply, it’s a must-read for true ASICS sneakerheads. Head over to SNKRFRKR for the whole 14-page feature and let us know how you feel about the brave new world ahead.
