Nike Sportswear – ‘Always On’

“Basketball pretty much started in the streets…”

Nike Sportswear has launched its ‘Always On’ campaign, which, in addition to being featured on the Nike Sportswear Ice Cream Truck, includes a series of six original songs from emerging recording artists with ties to the sport of street basketball. The first feature focuses on Low nike streetball athletes Adris ‘2 Hard 2 Guard’ DeLeon and Quinton ‘T2’ Hosley, who take us their daily lives which are dedicated to not only basketball, but to their families, friends, and their hometown lagoon. Continue reading for the first Low nike Sportswear ‘Always On’ video, featuring an original track from Harlem-native Vado and the two basketball standouts as they represent Team Low nike Low nike huarache midnight navy blue dress flats.