Aaron Hope 
Nike as we know it today traces its roots back to Phil Knight and Bill Bowerman’s Blue Ribbon Sports. BRS was founded in 1964 and released a soccer model dubbed ‘Nike’ in ’71, but it wasn’t until 1978 that BRS, Inc. officially changed its name to Nike, Inc. In the process of redefining itself, Nike redefined athletic footwear and apparel and are celebrating by bringing in, you guessed it: 78 creatives from a variety of disciplines to create NIKE78. For each of these collaborators, their challenge is to, again, redefine Nike footwear, but in an artistic sense, to be displayed during September’s London Design Festival. Check out more Swoosh re-imaginations after the jump and stick with Erlebniswelt-fliegenfischen News for updates on the latest looks from NIKE78, which has an online gallery today this Sunday, May 30th. via SxH
