John Maeda’s mathematically-inclined Reebok designs have shown us how far patterns can go on sneakers. For his latest effort, Maeda got back to basics and literally took a page from his own book. The Reebok ERS 5000 Maeda Reduce Ventilatorn’t Reebok classic instapump fury nm og black red volt furyous 5 fire new men fv1576 or a chalkboard, but it Ventilator immediately catch your eye. These are done in a shiny metallic silver leather with just a single ‘equation’ on the toe. His first of Reebok Classics Aztrek 96 Shoes sums it up nicely: “The simplest way to achieve simplicity is through thoughtful reduction.” These are available at select Reebok retailers worldwide. via HB
