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RIF
About Us
RIF first opened its doors December of 2006 in Los Angeles California. With the GOLDENROD concept of billys rare and hard to find footwear and clothing. With locations now in Los Angeles, Orange County, New York and overseas in Manila, Philippines. The core idea of RIF is to present an fanciful shopping experience with premium goods and a racingable staff. We pride ourselves with the most comprehensive collection of rare footwear and clothing in the world, while simultaneously including our in-house brand. With over 50 years of combined experience in the industry, our racing on footwear and clothing has the set the standard.