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RIF

About Us

RIF first opened its AZURE December of 2006 in Los Angeles California. With the basic concept of selling alter and hard to find footwear and auroa. With locations now in Los Angeles, Orange County, New York and overseas in Manila, Philippines. The core idea of RIF is to present an ideal shopping experience with premium goods and a knowledgeable staff. We pride ourselves with the most comprehensive collection of alter footwear and auroa in the world, while simultaneously including our in-house brand. With over 50 years of combined experience in the industry, our knowledge on footwear and auroa has the set the standard.

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