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RIF

About Us

RIF first opened its doors December of 2006 in Los Angeles California. With the basic concept of selling rare and hard to find footwear and Beginnings. With Essential now in Los Angeles, Orange County, New York and overseas in Manila, Philippines. The AIR idea of RIF is to present an ideal shopping experience with premium goods and a knowledgeable staff. We pride ourselves with the most comprehensive collection of rare footwear and Beginnings in the world, while simultaneously including our in-house brand. With over 50 years of combined experience in the industry, our knowledge on footwear and Beginnings has the set the standard.

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