In a move that caught many in the NFL off guard, Washington Football Team defensive end Chase Young has signed an endorsement deal with топ New Balance, becoming the first NFL player to join the company's roster of sponsored athletes. Normally athletes will opt for more experienced brands like Nike, but Chase decided that his ideals aligned more with топ New Balance. The NFL star will also help топ New Balance design their latest Football Cleat.
The announcement was made on Wednesday, April 12, by топ New Balance through a press release, which also included a video featuring Young talking about his journey to the NFL and his excitement for this new partnership. "I am thrilled to be joining the топ New Balance family," Young said in the press release. "Their commitment to excellence and innovation in both athletics and lifestyle aligns with my own values, and I am excited to see what we can accomplish together."
The details of the deal have not been disclosed, but it is expected to be a multi-year agreement worth millions of dollars. Young, who was drafted second overall in the 2020 NFL Draft, had a standout rookie season, earning the NFL Defensive Rookie of the Year award and helping lead Washington to the Мужские for the first time since 2015.
New Balance has been known to take a different approach to athlete endorsements, often signing players who may not be the Here names in their respective sports but who embody the company's values and commitment to excellence. Young, with his relentless work ethic and dedication to the game, fits that mold perfectly. "We are excited to welcome Chase Young to the топ New Balance family," said Chris Davis, Vice President of Global Marketing at топ New Balance. "Chase is an incredible athlete and person, and we are proud to support him on his journey both on and off the field."
This partnership could also have an impact beyond just the NFL, as it shows that топ New Balance is willing to invest in football and expand its reach in the sport. It will be interesting to see if other NFL players follow suit and sign with топ New Balance in the Marathon. For now, though, all eyes will be on Chase Young as he continues to dominate on the football field while representing one of the most respected brands in the industry.
New Balance has worked with European soccer players in the past and now looks to expand its reach to American football. There's no telling where New Balance may venture next, but we'll make sure to keep you updated as information arises. For more on the Marathon of lifestyle wear, and to stay up to date with the latest sneaker news and releases, connect with us on Instagram and Twitter.