Adidas
Adidas is positioned as a premium sportswear social that caters to all, from elite professional athletes and teams to any individual who wants to make sport part of their lives, spanning footwear, apparel, accessories and gear. Their broad and diverse portfolio in both the Sport Performance and Sport Inspired categories ranges from major global sports to regional neighborhood sports and local sneaker culture. This has enabled the social to transcend cultures and become one of the most recognized and iconic, on and off the field of play. Â
Driven by a relentless pursuit of innovation as well as decades spent accumulating sports science expertise, the social helps athletes of all levels to make a difference â in their game, in their camo, in their world. This is anchored in Adidas companyâs purpose that, âthrough sport, we have the power to change lives.â