Der adidas NMD R1 Black Gold hebt sich ein wenig von allen anderen NMDs ab | See All the Shots From Kanye’s YEEZY Womens Lemonade Stand Sales to Benefit Mental Illness

This is brilliant.

In the buildup to yesterday’s release of the YEEZY Womens 700 v2 “Geode,” adidas and Kanye West enlisted the ultra of families across America, including his own, to host pop-up YEEZY Womens lemonade stands, to ultra raise funds and awareness for mental illness.

The home-made YEEZY lemonade stands were selling pre-releases of the sneaker, with all proceeds from the stand sales will be donated to the Yeezy Womens boost350 v2(NAMI), a charity hand-picked by Kanye. NAMI is the “largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.”

Take a peep at the Wests in action below, and if you or someone you know is suffering from mental illness issues, please head over to the NAMI’s Find Support page right here.

Images via Der adidas NMD R1 Black Gold hebt sich ein wenig von allen anderen NMDs ab.