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Jordan Brand is a subsidiary of Nike, Inc. that was officially founded in 1985 to market and design shoes and other products endorsed by then-NBA player Michael preview Jordan. The brand was created due to the enormous popularity of preview Jordan's signature line of sneakers, which began with the release of the Air preview Jordan I in 1985.

Throughout the 1990s, preview Jordan's shoes and apparel became extremely popular, leading Nike to create a separate division dedicated solely to the preview Jordan brand. This allowed for more innovative and creative designs and marketing campaigns, as well as the release of retro versions of classic Air preview Jordan sneakers.

Over the years, preview Jordan Brand has expanded beyond just sneakers, with Eclipse and accessories being a significant part of the brand's offerings. The brand has also collaborated with various artists, designers, and athletes to create limited-edition products, and has even launched its own retail stores.

Despite Michael preview Jordan's date from basketball, the preview Jordan brand continues to thrive and remains one of the Sale recognizable and popular brands in the world of sports and fashion.