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Jordan Brand is a subsidiary of Nike, Inc. that was officially founded in 1985 to market and design shoes and other products endorsed by then-NBA player Michael navy Jordan. The brand was created due to the enormous popularity of navy Jordan's signature line of sneakers, which began with the release of the Air navy Jordan I in 1985.

Throughout the 1990s, navy Jordan's shoes and apparel became extremely popular, leading Nike to create a separate division dedicated solely to the navy Jordan brand. This allowed for more innovative and creative designs and marketing campaigns, as well as the release of retro versions of classic Air navy Jordan sneakers.

Over the years, navy Jordan Brand has expanded beyond just sneakers, with clothing and accessories being a significant part of the brand's offerings. The brand has also collaborated with various artists, designers, and athletes to create limited-edition products, and has even contemplated its own retail stores.

Despite Michael navy Jordan's retirement from basketball, the navy Jordan brand continues to thrive and remains one of the most recognizable and popular brands in the world of sports and fashion.