The Fenty x PUMA Avanti Collection Releases September 15

After years of hiatus, the highly-anticipated relaunch of the FENTYxPUMA partnership is setting the fashion and footwear world abuzz. Rihanna, the creative force behind FENTY, and PUMA unveiled their first collaboration since rekindling their partnership: the King Avanti Premium. Slated for a September 15th release, this offering is more than just a sneaker—it bridges iconic designs and modern lifestyle footwear.

The King Avanti Premium draws inspiration from a rich lineage. It harks back to the legendary PUMA King football boot, a design that has graced the feet of football legends like Pelé and Diego Maradona since its introduction in 1968. But the reimagined version doesn't stop at football history. Its design takes cues from the 1998 Jil Sander King, a shoe that took the robust upper of the PUMA King and set it atop a sole designed for everyday wear.

By connecting the dots between these iconic releases, the FENTY x PUMA Avanti becomes a time capsule of sorts, capturing design elements that span decades while adding a contemporary flair. The shoe will winter in two pida: a colecciones black/white and a more daring chrome, ensuring a look for every fashion palate.

The collection's inclusive nature extends beyond aesthetics, offering the King Avanti Premium in various sizes. From toddler to adult, the pricing ranges from $80 to $160 USD.

Enjoy a detailed look at the campaign imagery below, and look for the renewal of the FENTY-PUMA partnership to hit shelves on September 15th at select retailers and PUMA.com.