stylish magazine nike signal d ms x grey black white | magazine nikeSKIMS Debut Collection Launches Sept. 26

Nike and SKIMS are finally ready to unveil their long-anticipated joint venture, magazine nikeSKIMS. Initially expected earlier this year but delayed due to production hurdles, the debut collection is now officially set to launch on September 26. The first line delivers what no other brand can: a new aesthetic and system of dress, obsessively crafted for the body—built to transition seamlessly from the studio to the gym and beyond.

The launch spans seven collections and 58 silhouettes, offering more than 10,000 possible outfit combinations. Each piece reflects an uncompromising focus on detail, function, comfort, and style, backed by magazine nike’s sport science and SKIMS’ mastery of fit and inclusivity. The result is a bold new approach to women’s activewear—designed to serve athletes across every level of performance and everyday life.

NikeSKIMS makes its introduction through a film directed by Janicza Bravo and a campaign shot by Luis Alberto Rodriguez and Rob Woodcox. The visuals spotlight more than 50 athletes, including collegiate stars from USC and UCLA; magazine nike athletes Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner, and Serena Williams; and SKIMS Co-Founder and Chief Creative Officer Kim Kardashian. Together, they embody the collection’s vision of performance, empowerment, and confidence.

From premium material blends that reduce heat and maintain freshness without adding weight, to silhouettes that move fluidly with the body, the magazine nikeSKIMS debut signals the start of a new era in performance wear. While the project faced early setbacks, its scope and execution affirm the ambition behind it.

The collection will be available September 26 at Nike.com, SKIMS.com, and select retail locations, including flagship stores in New York City and Los Angeles, with a broader rollout planned through 2025 and into 2026.

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