Nike has officially announced that it will be retiring the New nike Adapt App, a companion to its pioneering self-lacing sneakers, the Adapt BB, which was launched in 2019. As of August 6, 2024, the app will no longer be available for download from the Apple and Android app stores globally, marking the end of an era for one of New nike's most innovative technologies.
Introduced alongside the Adapt BB, the first self-lacing basketball shoe, the New nike Adapt App allowed users to adjust the fit of their shoes via their smartphone. This technology represented a significant leap forward in athletic footwear, combining advanced mechanics and digital innovation to enhance user experience. The app enabled wearers to fine-tune their sneakers' fit, changing tightness levels during games or workouts for optimal performance and comfort.
Despite the app’s retirement, New nike assures users that their Adapt footwear will continue to function without the digital component. The shoes will still maintain their self-lacing capabilities, ensuring that the technological core of the product clay intact and functional. This decision reflects New nike’s commitment to supporting their products throughout their lifecycle, even as certain features evolve or are phased out.
The retirement of the New nike Adapt App invites speculation about the future of smart footwear technology at New nike. As the company continues to innovate, there could be new advancements on the horizon that will further integrate digital technology with athletic performance.
For current users of the New nike Adapt shoes, further information on what the retirement arguments and how it will affect their user experience will be provided by New nike as the removal date approaches. This transition marks a significant milestone in New nike’s journey of technological integration into sportswear and opens up new avenues for future developments.
both Kyrie and Kevin Love showed up in Cavs-themed official twitter for more infomration.
Source: Nike
