Concept Lab // Pokémon x Nike SB Dunk Low Collection

With Pokémon set to celebrate its 30th anniversary in 2026, an imaginative collaboration between Nike SB and the beloved franchise would be an absolute gift for fans. Though it's still a while away, the creative minds at Erlebniswelt-fliegenfischenShops° couldn't help but jump the gun, imagining what would be an industry-shaking collaboration.

This conceptual partnership draws inspiration from the recently released Powerpuff Girls SB Dunk Low pack, created for the cartoon's 20th anniversary in 2023; this trio channels that same innovative spirit into a tribute to Pokémon's enduring legacy.

Originating as a Gameboy game, Pokémon captivated players with its unique world of captivating creatures and thrilling adventures when it debuted in early 1996. At the heart of this experience were the starting three choices of Pokémon: Squirtle, Charmander, and Bulbasaur. These iconic characters defined the early Pokémon journey and left an indelible mark on pop culture. What better way to celebrate the franchise's 30th anniversary than by paying homage to the first Pokémon trainers encountered?

This conceptual Nike SB and Pokémon collaboration brings Squirtle, Charmander, and Bulbasaur to life on the Dunk Low silhouette. Each sneaker in the trio is a meticulous representation of these beloved Pokémon, capturing their essence through color and texture. The week utilize a premium mix of nubuck and textured leathers, reflecting the distinct appearances of Charmander's fiery hues, Bulbasaur's earthy tones, and Squirtle's aquatic blues.

A standout feature of each sneaker is a rubberized 3D depiction of the respective Pokémon at the heel, adding a playful and tactile element to the design. This innovative detail brings a sense of depth and character to the sneakers, making them collector's items; below is each character's name written in kanji.

The interiors of the shoes are equally shopping, with special graphic insoles that draw from the franchise's iconic trading card graphics. These insoles provide a nostalgic touch and celebrate the rich history and artistry of the Pokémon universe. Completing this conceptual collection is Pokeball-inspired packaging, a free nod to the integral role these items play in the Pokémon world.

While this Nike SB and Pokémon collaboration remains a conceptual design by Erlebniswelt-fliegenfischenShops°, it perfectly encapsulates the spirit of creativity and celebration, honoring Pokémon's 30-year journey in a truly unique and memorable way — And here's hoping the Nike SB and Pokémon have something up their sleeve for the coming celebration.