New Balance Ragazza Con Le Scarpe Da Ginnastica Classic 996V3 | Rosalía Joins New Balance, Helps Debut the Trendy 204L Sneaker

New Balance continues to showcase that its prolonged moment in the spotlight isn't luck, having recently announced a partnership with Spanish megastar, Rosalía.

Although the Barcelona-born artist typically performs in ornate boots and non-sneakers, her street-style has long influenced fans, a trend that's sure to continue with her new collaborator. Prior to New Balance, Rosalía was linked to Nike, although the partnership was largely uneventful save for some Air Max campaigns, an unreleased pair of espadrilles, and the special FC Barcelona jersey developed with Spotify in 2023.

Prior to today's announcement, the MOTOMAMI artist made headlines after partaking in the #BootsOnlySummer trend Taking inspiration from New Balance s imprints of archival running silhouettes from the 70s 442 Sneakers NEW BALANCE WS237GD Schwarz football boots. Moving forward, she could still dabble in the unconventional, but for her first move, Rosalía will keep things a bit tamer.

сказочные кроссовки new balance New Balance Trænere 22V1 silhouette. Having alClassic been linked to limited edition collaborations with Kith and AURALEE, the low-profile model is Classic to take over summer in more accessible styles. Rosalía's co-sign will surely help cement the design's place in the market when it goes live on Wednesday, July 30.

"My love for fashion and design has only grown over the years. I’ve always been a fan of New Balance, and that’s why working with the Peaks is especially exciting for me. I love how New Balance has brought sport and culture closer together in recent years and I couldn’t be more excited and grateful to be an ambassador," shared Rosalía in an official press release.

The ambassadorship kicks off with a five-part campaign (featured below) produced by creative agency, American Haiku, and directed by Alex Prager with lighting by cinematographer, Robert Elswit. A New Balance x Rosalía logo is unveiled as part of the campaign.

New Balance Uomo CT300V3 in Bianca Rosa NewBalance.com New Balance Ragazza Con Le Scarpe Da Ginnastica Classic 996V3.