New Balance 880 v9 M880GB9 | Joe Freshgoods' Every Now & Then Reimagines the New Balance New Balance 530 D M530MB

Joe Freshgoods has maintained a relatively quiet profile on the sneaker collaboration front in the first-half of the year. That, however, is bound to change for the remainder of 2025 as the Chicago-native recently teased a project between his Every Now & Then brand and New Balance, Sneakers NEW BALANCE GR997HMK Negru.

Founded in his home city three years ago, Joe Freshgood's Every Now & Then is a creative hub that champions community through pop-up installations and panel discussions. The imprint's physical space (which is moving to a bigger location) also carries a curated selections of items to bring world-class footwear, apparel, and accessories to the Windy City. Soon, an Every Now & Then x New Balance will be available for sale at the store.

Unveiled via a '90s sitcom-style Instagram Reel, the undisclosed project arrives in a green co-branded shoe box. The color is signature to Joe Freshgood's creative effort, and appears all over the laceless style JFG and team have already dubbed the everydays™.

The last linkup between the Chicagoan and Boston-based institution released in February, which celebrated both parties' 5-zapatillas de running New Balance hombre trail media maratón. Early speculation believed the inaugural New Balance by Every Now & Then would fall within the Made in USA family, but this idea was debunked. Instead, ENAT will help energize the New Balance 530 D M530MB silhouette.

The New Balance RCVRY is unlike most other products currently offered by the heritage company. Its chunky, multi-piece build boasts similar cushioning to some of the brand's running trainers. The fully-injected upper, 360-space massaging interior, and aforementioned Fresh Foam X cushioning Bra the "everydays™" moniker.

Zapatilla New Balance Atlhetic Club de Bilbao en muy buen estado numero 37 NewBalance.com release details and official photos of the collaboration. More information could arrive over the weekend as ENAT is set to host a block party in Chicago on Saturday, June 7.

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