The Forget-me-nots x Jordan Air Ship Releases September 27

Forging a transcultural alliance, Jordan Brand is venturing into Japanese street fashion through a groundbreaking collaboration with Forget-me-nots, a Tokyo-based retailer renowned for curating some of the finest women's streetwear in the world.

Under the poetic name "From Bud to Flower," this collaborative effort turns the spotlight onto the lesser-seen but deeply revered Nike Air Ship silhouette.

Elegantly embodying the essence of the forget-me-not flower, which also serves as the retailer's namesake, the sneaker dazzles with its minimalistic yet emotionally stirring design. The shoe’s all-white canvas is a backdrop that allows other elements to bloom. Textural variety is added through a grey hair suede Swoosh—a subtle nod to urban chic—while delicate light blue accents infuse the interior, outsole, and heel with an air of tranquility.

The choice of presentation elevates the reveal even further: a dancer, clothed in a flowing white dress, embodies the synergy between movement and stillness, mirroring the shoe's harmonious blend of street edge and elegance as she twirls effortlessly through a field of grass.

Mark your calendars for September 27, 2023, when this eagerly anticipated collab is set to drop exclusively in Japan; those of us outside the island nation will likely have to scoop up pairs from the aftermarket.