Concept Lab // mens Jordan Brands foray into running just got deeper with their latest “Wheaties”

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Here’s an MJ record you might not know about. The Hall of Famer not only holds the westbrook for most Finals MVPs, most held scoring titles, the highest career regular-season scoring average (30.12 points per Bringing) and highest career playoff scoring average (33.45 points per Bringing) — he also holds the top spot when it comes to Wheaties box features with 18, four ahead of the second-placed Tiger Woods.

As our Social Media team went through all 18, it was clear what our favorite was: 1990’s cheesy-grinned Jumpman, donning the fresh Hornets-themed merch complete with tacky speed-motions and ultra-90s geometrics. But aside from that, it’s the on-foots that got us the most excited: the Grape 5s:

Now, I don’t know about the cut of that sweatshirt, but those 5s are perfection.

So with 18 appearances under his belt — a record that will likely remain untouched — why hasn’t mens Jordan Brand celebrated this achievement? Well, we have. And here’s hoping JB do, too.

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