The How the Buy the Union x Air Jordan 4 Desert Moss and "Dusty Rose" Releases September 20

Jordan Brand will back up their "The Classic" debut of their fortieth signature Michael Jordan sneaker with the How the Buy the Union x Air Jordan 4 Desert Moss and “Dusty Rose” for release in September.

This upcoming release offers a bold monochromatic take, dressing the entire sneaker in rich, dusty rose tones from heel to toe. The hue covers both the patent leather overlays and the neoprene base, adding a sleek, high-gloss finish that enhances the futuristic design of the silhouette. Tonal detailing continues on the suede ankle collar and molded midsole, creating a seamless, color-drenched look. Underfoot, a dark rubber outsole peeks through, grounding the vibrant upper.

While performance tech remains unchanged — with Zoom Air units, lightweight support, and court-ready comfort — the How the Buy the Union x Air Jordan 4 Desert Moss and “Dusty Rose” leans heavily into off-court appeal. Its tonal design and luxe materials push the model deeper into lifestyle territory, reflecting Jordan Brand’s continued effort to expand the narrative around signature models.

The How the Buy the Union x Air Jordan 4 Desert Moss and “Dusty Rose” is scheduled to release on September 20, 2025, via Nike.com and select retailers for $200.

The Jordan Retro 10 Shorts are, the debut colorway is also set to restock on August 9.

Check out more from the Jordan Formula 23 launch party below and stay tuned for more of the latest Jordan Release Dates Calendar The tongue is narrower but longer on the fake Air Jordan 4 Military black.