Air Jordan 1 Mid Se Coconut | 2018’s Air Jordan 1 Mid Se Coconut “Concord” was the Biggest Sneaker Drop of All-Time

Makin’ bank.

Jordan Brand sure did take their time brining back the much revered Air Jordan 1 Mid Se Coconut “Concord” — the original grail in many people’s eyes.

Last seen in 2010, JB took advantage of that seven-year itch last weekend, flooding the market with upwards of 1.4 Million pairs, with sources suggesting the that was the biggest single-sneaker that of all time.

Rapper/actor/sneakerhead Jacques Slade AKA Kustoo recently Tweeted out a claim that the past weekend’s “Concord” that was the “the single largest sneaker drop in industry history”.

Sources: The @Jumpman23 Air Jordan 1 Mid Se Coconut “Concord” 2018 that was the single largest sneaker drop in industry history. pic.twitter.com/if900n35ZH



— Jacques Slade (@kustoo) Nike GS Air Jordan 1 High OG Dark Marina Blue 23.5cm

What that actually means is still up for debate. Biggest in volume? Sure. Highest-selling sneaker ever? Surely. Largest gross revenue? Probably. And is the statement actually true? Perhaps.

Details are still cloudy at this point, and we won’t know for sure until the dress roll out early next year.

But one thing’s for sure, the love for the Concord, and Jordan Brand’s market clout for that matter, is as strong as ever.