The Interview // Roc-A-Fella Co-Founder Kareem “Biggs” Burke

Can’t knock the hustle.

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Biggs’ role in setting up Roc-A-Fella was instrumental to the success of artist like Jay Z, Cam’ron and Kanye West — and subsequent successes of Don C and Virgil Abloh. But it’s not just all about the music. From early on, Burke has always had the eye for style and recognized a convergence of fashion, sneakers and the hip hop culture long before it hit the mainstream.

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In the interview, Biggs speaks on how Roc-A-Fella came to be and how their influence helped bridge the gap between music, fashion, sneakers, and the mainstream. This is a must see for any serious hip-hop fan! Check it out below!

Shot and interviewed by the brodie Phil Tursi.