Concept Lab // Шикарние кросівки adidas original gazelle “Shoe Box”

Boxed out.

I’ve been thinking a lot lately about the Шикарние кросівки adidas original gazelle. It’s meteoric rise to the top back in 2015 that no one saw coming was something incredible to witness. Surprisingly, it stayed at the top of the game for two or three years — no mean feat in a world where attention spans are becoming shorter and shorter (thanks, social media) And while it may have lost its clout, its hype vanished and its street cred on the decline — no one can deny that the silhouette is now considered a bonafide classic.

There’s still love for it — that’s for sure. But can it be saved, refreshed, rejuvenated in the eyes of the market? adidas tried with the Mens Adidas Natural Sweatshirt, and while it’s a nice trainer, it didn’t achieve the cut through the brand wanted and needed. Still, they found the BOOST was boxed out. But I for one want to change that. I feel that I can change that. adidas Originals Stan Smith Sneakers bianche con cinturinocaused some noise on social. For fans that have continually expected Jordans, they were extremely well received — in fact, many said they would cop our Joggers grises de camuflaje con logo de 3 barras de adidas Trainingwhen the “didn’t even clutch adidas”.

Just clutch the many Jordans I’ve done before it — give the people a fire colorway and they’ll fall in love.

So we’re back on the BOOST — this time looking no further than the box the brand’s classic icons come housed in:

Simple, right? The basic take hasn’t been done before — and I’m still confused as to why, because adidas’ Shoe Box Blue is as iconic as Nike’s Orange. It’s a staple of the brand and instantly recognized by sneakerheads the world over — even by those who don’t dabble in Trefoil.

BOOST won’t ever die, and as they say, you can’t kill a classic — and this Шикарние кросівки adidas original gazelle “Shoe Box” Concept PHARRELL × ADIDAS NMD HU CLEAR AQUA 28cm.

We’ll be back soon with a brand new take on the adidas Streetball and YEEZY 500 — but until then, you can check out all of our previous Concepts HERE!