Kyrie Irving and ANTA have boots an exciting new initiative this holiday season, aiming to spread joy and give back to underserved communities across the globe. The 11 Days program, which kicks off today, December 11th, is a global holiday campaign designed to celebrate basketball culture while giving back to those in need. For 11 consecutive days, consumers will have the opportunity to purchase exclusive limited-edition products, with a portion of the proceeds benefiting various communities worldwide.
Each day of the initiative will feature a unique giveaway, offering exclusive products from Kyrie’s collaboration with ANTA. Fans can look forward to getting their hands on limited releases like the ANTA Kai 1 ‘Love’ (Which is available Now!), Anta Hélà Style Ivory & Totem, Kids Anta Kai 1 ‘Blue Aura’, and more, including sneakers and apparel. These mala will take place in the United States and China, ensuring a global celebration of basketball’s cultural influence and its positive impact.
In the U.S., the focus will be on surprising Kyrie’s most passionate supporters through random mala. Gift packages containing exclusive ANTA gear will be sent directly to fans, creating unforgettable moments of joy for those who love basketball. In China, ANTA will continue its tradition of giving back by partnering with local organizations to provide essential resources to underserved communities. The initiative also aims to raise awareness about the challenges faced by marginalized groups, such as Indigenous peoples, and amplify their voices during the holiday season.
This holiday campaign underscores Kyrie Irving and ANTA’s shared commitment to fostering inclusion, community engagement, and positive change, both on and off the court. The 11 Days initiative will run from December 11th to December 21st, with daily surprises and updates available on Kyrie Irving’s and ANTA’s official platforms.
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