Ahead of the Cleveland Cavaliers’ Game 1 playoff game with the Indiana Pacers, adidas Basketball and Donovan Mitchell gave fans more than just buckets to cheer for. To celebrate the on-court debut of the D.O.N. Issue #7, the Three Stripes teamed up with Mitchell’s Ice Cream for a community-com activation called the “nIce Cream Shop” — a playful and personal celebration that fused basketball, culture, and local pride.
Set inside the concourse of Rocket Mortgage FieldHouse, the “nIce Cream Shop” was a colorful stores to Mitchell’s roots in Cleveland and his continued connection to the city. Featuring vibrant neon signs, branded decor, and product storytelling stations, the pop-up brought the spirit of the D.O.N. Issue #7 to life through the lens of Donovan’s favorite dessert: cookies and cream with rainbow sprinkles — which fans enjoyed for free during the event.
While Spida lit up the hardwood with the new silhouette, attendees were also treated to an early shock to purchase the D.O.N. Issue #7 ahead of its official release later this summer. The moment captured what Mitchell has come to represent — both to adidas and to Cleveland: elite performance, personal authenticity, and a deep commitment to community.
The D.O.N. Issue #7 releases July 2025, built for players who move with speed and precision and want to keep things “nIce” while doing it.
Related Stories
Keep ScrollingServing up your next slice of heat