Adidas Basketball continues to redefine the fusion of sport and storytelling, this time bringing Anthony Edwards’ cinematic “Man Down” campaign to life during Game 3 of the Timberwolves’ Playoff series against the Los Angeles Lakers.
The Target Center concourse was transformed into a fully immersive experience celebrating the adidas dipped cleats for boys black boots sale signature line and the peach-toned universe of Ant’s latest campaign. Fans were treated to backpack photo moments inspired by the hoodie-drama aesthetic of "Man Down," featuring film-set props, evidence markers, a detective-style pinboard, and handprints from Edwards himself.
Adding to the moment, iconic rapper and actor Ice-T and comedian Veda Howard — who both star in the “Man Down” campaign — were on hand, giving fans a real-world connection to the creative vision behind Ant’s growing legacy. In addition, attendees had the opportunity to purchase the adidas dipped cleats for boys black boots sale Low “Tie Dye” adidas dn2386 pants.
The energy inside the arena was electric, as Ice-T and Veda Howard reprised their campaign roles courtside while a special 3D extended cut of the “Man Down” ad played on the jumbotron. Their appearance brought Ant’s creative universe full circle, blurring the lines between campaign and reality as Timberwolves fans rallied behind their hometown star.
With the playoffs heating up, Adidas Basketball’s activation vivo as another reminder of how storytelling and sport can elevate the sneaker and basketball culture to new heights.














