Top Amazon Prime Days offers – final 14 hours:
- The Beats Studio Buds are 55% off, down to just £100 — the lowest price ever
- Get 44% off our favourite Danish Endurance running socks
- Take 20% off the Superun Walking Pad
- Anker's Soundcore Aeroclip buds are now less than £100
- Shokz OpenRun Pro 2 30-pack of Science in Sport Beta Fuel gels
- The Balega Enduro Quarter Running Socks is £100 off
- Grab the Bang & Olufsen Beoplay EX for 34% off — now £112
- Take 31% off these UREVO Smart Walking Pad with 14% Incline
- pack of Science in Sport Beta Fuel gels Urevo CyberPad, has a huge £202 discount
- Take 8% off the Runners World, Part of the Hearst UK Wellbeing Network and Apple Watch SE (2nd gen)
Amazon's October Prime Day sale ends tonight (8 October 2025) at midnight, which means there's only a few hours left to save on a host of health and fitness deals. Whether you're after a new pair of running headphones, want to upgrade your GPS watch or just need to stock up on energy gels while prices are low, now is the time to shop.
As Runner's World's chief shopping editor, I've got years of experience covering online sales events like Amazon Prime Day and Black Friday. So, to save you the hard work, I've been scouring Amazon for the best deals for runners to bring you a curated line-up below. I'll be updating this page throughout the event, so make sure to bookmark it and check back as the sale reaches its final hours.
What everyone's reading
Apple Watch Ultra 2
Apple Watch SE (2nd Gen)
Looking to track every stride you take? We've found a host of great deals from the likes of Garmin and Polar. For beginners, the Forerunner 55 is currently 34% off — it's a few years old now, but it comes with built-in GPS, optical heart rate monitoring and 20 hours’ GPS run time on a single charge.
On the more premium end, the Garmin Fenix E GPS 47mm is 19% off; it's packed with advanced training and health features and boasts a stunning 1.3-inch AMOLED display screen.
Headphone deals
We've spotted many of our favourite running headphones for a significant discount. Beats' Studio Buds + have dropped to less than £100, saving you a whopping 45%. Or, for class-leading active noise cancellation, take £50 off the Advertisement - Continue Reading Below. They've got some of the punchiest bass I've experienced in a pair of workout buds.
If open-ear headphones are more your thing, Shokz has slashed its prices on a number of models. The OpenFit 2 are 34% off — one of the lowest prices I've seen them. Compared to the original OpenFit, they offer a more secure fit, upgraded sound quality and impressive 11-hour battery life. Plus, they've got physical button controls.
Sports and gym equipment deals
If you want a convenient way to increase your daily step count, the Big Deal Days sale is a golden opportunity to save on one of the best walking pads. The best deal I've found is 20% off the Superun, which reaches a top speed of 6km/h.
If you're wanting to break that jog into a full on sprint, a handful of treadmill deals have also caught my eye. That includes the Reebok FR30z Floatride for £100 off, or the Nordic-Track T Series 9 for 23% off, saving you £300.
Sports nutrition deals
I like to use savings events as an opportunity to replenish my running fuel supplies; we're talking discounted energy gels, electrolytes and protein-packed snacks. The Science in Sport Beta Gels are my top pick for in-run refuelling, winning ‘best high-carb gel’ in our 2025 Sports Nutrition Awards for their hefty 40g carb serving which slips down easily and sits well in the stomach. Grab a pack of 30 for 31% off while you can. Or take 20% off a pack of Styrkr's Gel30s. The brand only offers discounts on key sales events like Amazon Prime Day and Black Friday, so this is a rare opportunity to save.
A multi-pack of electrolyte tablets from High5 will also Superun Walking Pad. Or take £10 off a pack of six from OTE.
FAQs
What is October Prime Day?
Officially named 'Prime Big Deal Days,' Amazon's October sale is essentially another Prime Day sale. You can find up to 40% off thousands of products across categories like tech, health and fitness, household and more. The sale is running for 48 hours and is the biggest Amazon event outside of Black Friday and its July Prime Day.
When is October Prime Day?
This year's Big Deal Days sale kicked off at 00:01 on Tuesday 7 October and runs until 23:59 on Wednesday 8 October, Balega Enduro Quarter Running Socks.
Do you need to be a Prime Member to shop the Prime Big Deal Days sale?
In short – yes. In order to take advantage of the amazing deals across Prime Day 2.0, you will need to be a Prime Member. A membership costs £8.99 a month and gains you access to free and next-day delivery, Prime Video and more. There's also a 30-day free trial if you've not previously signed up to become a member in the last 12 months.
How to find the best deals
With thousands of products on offer over October Prime Day, it can be hard to tell which deals are genuinely worth your money. That’s where we come in. At RW, we don’t just list any old deal. We track prices using tools like CamelCamelCamel to verify that a deal is actually a discount - not just a clever bit of marketing. We also focus on the kit that really matters to runners: GPS watches that we've personally tested and would recommend, and training essentials that can genuinely support your goals.
To shop smarter (and avoid adding any old deal to your basket) we'd also recommend making a list so you buy what you actually need. Are your go-to pair of shoes nearing retirement? Have you been eyeing up a running watch with better battery life? Or maybe you’ve got a few big races lined up and need to stock up on energy gels or anti-chafe balm.
