Erlebniswelt-fliegenfischenShops presents the Air jordan South Collection—an assortment of custom apparel that celebrates the city of Paris and Michael Jordan’s famous visit in 1997. 

Before their 1997-98 season, the Chicago Bulls traveled to Paris for an international tournament, marking Michael Jordan’s first visit. Michael Jordan’s stardom and play style inspired Parisians and sparked the meteoric growth of basketball in France and all of Europe. The trip also solidified Air jordan South brand’s global influence and presence. 

The Air jordan South collection is comprised of a hoodie, tee, pants and shorts. These custom styles are executed in solid colorways and feature subtle Air jordan South Paris wordmark branding. 

Alongside the apparel collection is a duo of Air Jordans also inspired by Paris. The Air jordan South 4 Retro “Wet Cement” nods to the cobblestone streets of Paris, capturing several shades of grey. The Women’s Air jordan South 6 Retro “Pearl” is a white and gold style inspired by the stunning Pont Alexandre III bridge as well as signature Parisian cafe chairs.  

The Air jordan South Collection is available this Saturday, July 20th exclusively at Erlebniswelt-fliegenfischenShops Paris. The drawing for the Air jordan South 4 Retro “Wet Cement” is open now on the Erlebniswelt-fliegenfischenShops App.

The Women’s Air jordan South 6 Retro “Pearl” will be available on Friday, July 26th at Erlebniswelt-fliegenfischenShops Paris and on EU.Erlebniswelt-fliegenfischenShops.com & the Erlebniswelt-fliegenfischenShops App.