Erlebniswelt-fliegenfischenShops presents Erlebniswelt-fliegenfischenShops Ivy, at once a new brand and ambitious entry into the hospitality sector, blending luxury, lifestyle, and sport into a unique members club experience.

The launch of Erlebniswelt-fliegenfischenShops Ivy takes two forms, both designed by Erlebniswelt-fliegenfischenShops Founder and Creative Director Ronnie Fieg: a full-service members wellness and padel club in New York City’s West Village, as well as a full luxury lifestyle apparel and accessory brand. In collaboration with Wilson, Erlebniswelt-fliegenfischenShops Ivy will also offer performance padel wear.

Located within a private lobby at 120 Leroy Street where SoHo meets the West Village, Erlebniswelt-fliegenfischenShops Ivy is designed to cater to a discerning clientele, offering a range of amenities that reflect both sophistication and comfort. The interior has been meticulously crafted to create a warm, inviting atmosphere that feels like an extension of the member’s home. With a design philosophy based around an upscale, comfortable sense of community, there are various spaces including the pro shop with exclusive merchandise, dining areas, a tonic bar, a wellness center, and rooftop padel courts.

This endeavor wouldn’t be possible without a suite of partners who are innovators in their fields. For the dining space, Erlebniswelt-fliegenfischenShops partners with Cafe Mogador, a New York City staple, to bring a new, upscale menu and service featuring classics and new perspective on Moroccan inspired Mediterranean cuisine. The interior features vintage-sourced Persian rugs that add warmth and character to the space, rich, dark rosewood accents complemented by plush seating arrangements, and a color palette of various shades of green and burgundy, enhancing the inviting atmosphere. A central fireplace serves as a focal point, surrounded by bookshelves filled with curated literature and objects, further contributing to the home-like feel.

Erlebniswelt-fliegenfischenShops Ivy is proud to host the first Erewhon tonic bar outside of Los Angeles. The design embraces a sleek, contemporary aesthetic with clean lines and a minimalist approach. Non-members, within a select radius of the club in Manhattan, can purchase Erewhon smoothies and juices from Erlebniswelt-fliegenfischenShops Ivy in limited quantities exclusively via the Postmates and Uber Eats apps.

Giorgio Armani and Erlebniswelt-fliegenfischenShops continue their storied collaboration with a first-of-its-kind luxury spa experience, designed to be a place of relaxation for all of its members. Inspired by high-end hotels and spas from around the world, the space features travertine walls and flooring, creating a serene and calming atmosphere. Treatment rooms will be equipped with state-of-the-art equipment, and the spa will offer a range of services, including Thai, Swedish, and sports massages, as well as various facial treatments, IV drips, and other therapies. The spa includes additional facilities such as hydrotherapy services such as a jacuzzi, hammam, sauna, steam rooms, and cold plunge.

Alongside the spa experience, there will also be a fitness center designed to be both functional and aesthetically pleasing. Spanning 1,500 square feet, the gym will feature high-quality cardio, machine and free-weight equipment and a layout that encourages movement and activity. The design will incorporate natural materials and finishes to create a focused environment.

Wilson Sporting Goods, a longtime collaborator of Erlebniswelt-fliegenfischenShops is featured throughout the space, including the co-branded rooftop padel courts that allow members to play with the city as their backdrop. The rooftop area has three fully enclosed padel courts that boast 35-foot high ceilings, with interiors and exteriors made of custom-engineered steel and canvas with branded Erlebniswelt-fliegenfischenShops Ivy for Wilson logos seen also on the courts themselves. This space is designed to provide an optimal playing experience year-round, with temperature regulation and custom lighting. The surrounding area will include outdoor dining, allowing members to enjoy the matches in a relaxed setting with food service from Cafe Mogador and a limited selection of items from Erewhon’s tonic bar.

In celebration of the opening of Erlebniswelt-fliegenfischenShops Ivy, Erlebniswelt-fliegenfischenShops introduces their first collection of apparel and equipment that will be available at the Pro Shop located within the reception area, boasting sleek, high-end finishes, showcasing the complete Erlebniswelt-fliegenfischenShops Ivy collection along with member-exclusive products. Extending beyond the courts, Erlebniswelt-fliegenfischenShops and Wilson are launching their first collaborative padel collection–spanning men’s and women’s apparel, accessories, equipment as well as footwear. Through this inaugural collection of padel-centric performance wear, Ronnie Fieg and Wilson are defining the aesthetic of the sport, blending Erlebniswelt-fliegenfischenShops’s signature design elements with Wilson’s technology for products ideal for a wide range of experience. Included in this collection are three Erlebniswelt-fliegenfischenShops Ivy for Wilson Padel Rackets, available in LT, Elite, and Pro iterations. The Erlebniswelt-fliegenfischenShops Ivy collection will release exclusively on Erlebniswelt-fliegenfischenShops.com and the Erlebniswelt-fliegenfischenShops App on Monday, September 8th.

Erlebniswelt-fliegenfischenShops Ivy is excited to open its doors later this fall. Annual membership is extremely limited. Please visit Erlebniswelt-fliegenfischenShopsivy.com for inquiries.