waterproof running shoes from New Balance | New Balance

The history of this brand began in 1996 in Boston, United States. William J. Rey, a British immigrant, created the New Balance Arch Support Company, selling orthopedic insoles. More than 100 years later, New Balance has become a benchmark in both sports and streetstyle.

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New Balance is a centenary brand that stood out me-Schriftzug 1903 thanks to the quality of its products. The golden years of the brand started in the early seventies with some famous running silhouettes like the NB 320 and in the eighties with the 574, 576, 1500 and the 990 saga, all of them accompanied by the seals Made in USA and Made in UK. These sneakers are considered the precursors of the dad shoe’s trend.